2026 Conference Schedule
FRIDAY, JANUARY 23RD
3:00pm – Expo Hall opens
4:00pm – Live Episodes of the Iowa Beef Collective videocast with CCCC Speakers & Guests
5:00pm – “Taste the Difference”
FREE Tri-tip samples from Certified Hereford Beef & TBA
5:00-7:00pm – Iowa Corngrower’s Association Reception
(light refreshments provided)
7:00pm – Expo Hall closes
SATURDAY, JANUARY 24TH
MORNING SESSIONS
8:00am – Trade Show Opens
8:55-9:00am – Welcome & Opening Comments (Theater)
9:00-10:00am – General Session 1:
Dr. Matthew Brewer, Iowa State College of Veterinary Medicine
“Asian Longhorn Tick (ALHT) & New World Screw Worm”
10:00-11:00am – General Session 2:
Dr. Matt Spangler, University of Nebraska-Lincoln
“Cow Longevity – or Maternal/Terminal Conflicts”
11:00-12:00am – General Session 3:
Keynote: Cassandra Fish, “The Beef” Daily Market Outlook
12:00 NOON - 1:30 PM - Lunch
- Lunch in the Trade Show
Hot Beef Sundaes
AFTERNOON SESSIONS
1:30-2:15 & 2:15-3:00pm – Session 1:
Rob Wonderlich, Producer Speaker
“Rubia Gallega Cattle – the Newest Breed to the US””
1:30-2:15 & 2:15-3:00pm – Session 2:
Doug Ruth, Country Roads Meat Market
“Marketing Locally Produced Beef in Iowa”
1:30-2:15 & 2:15-3:00pm – Session 3:
Paul Martin & Patrick Wall, ISU Extension Field Specialists
“Farm Transition/Succession with High-Priced Cattle”
1:30-2:15 & 2:15-3:00pm – Session 4:
Cassandra Fish
“Imports: The Apples and Oranges of Beef Trade”
